We're The New Forest Co.
Wholesale New Forest giftware for independent retailers and visitor attractions, established in 2024
Distinctive, location-specific designs that sell. Stocked on sale or return across the New Forest, and available to retailers and visitor attractions throughout the UK.
Distinctive designs rooted in the New Forest
We create beautifully crafted artwork inspired by the landscapes, villages and heritage of one of England's most cherished national parks. From vintage travel poster prints to folklore-inspired illustrations, every design tells a story.
Our products, including postcards, prints, magnets and badges, are ideal for gift shops, visitor centres, galleries and independent retailers in and around the New Forest and beyond.
We listen to our stockists and develop new collections and product ranges that meet the needs of their stores.
Get in Touch
We founded the 2percent.uk scheme where members commit 2% of retail sales to local organisations and community groups in the New Forest.
When you stock our products, every sale puts money back into the communities that inspire them.
三方よし — Sanpo Yoshi
An old Japanese merchant principle: a deal should leave the seller, the buyer, and the wider community all better off. It is the philosophy we try to run on.
A business we can sustain, making products we are proud of, originating here in the New Forest.
Profitable for you with traditional sale or return, no minimum order, and collections exclusive to your village.
Every sale puts money back through 2percent.uk into the communities and landscapes that inspire the work.
Product Categories
Our designs are produced across a curated range of quality gift and souvenir products, suitable for a wide variety of retail environments.
Core Range
Products we require every stockist carries. Fast-moving, broadly appealing and available across all collections.
Postcards
Premium card stock with vibrant print quality. Available across all collections, a reliable high-turnover line for any gift shop or visitor centre.
Posters & Prints
Full-size art prints and travel-style posters, printed on heavy stock. A higher-value product that draws the eye and lifts the feel of any display.
Magnets
Durable fridge magnets with vivid full-colour artwork. A perennial bestseller and an easy impulse purchase at the till.
Wooden Postcards
Printed wooden postcards offer a premium, tactile alternative to paper that commands a higher price point.
Tote Bags
Cotton tote bags with bold New Forest designs. Functional, reusable and popular with eco-conscious shoppers.
Extended Range
Additional product types to broaden your display and offer more to your customers. Mix and match to suit your space and audience.
Greeting Cards
Blank inside greeting cards on quality board, with envelope. Each design works equally well as a card or a small keepsake print.
Stickers
High-quality vinyl stickers designed for outdoor and indoor use. A favourite with younger visitors and a fast-moving, low-cost line.
Car Stickers
Car stickers in our most popular designs. A strong seller across all our shops.
Badges
Button badges featuring our most popular designs. Attractively finished, great for collectors and perfect as a low-price add-on sale.
Coasters
Hardboard coasters with scratch-resistant finish. Sold individually or as sets, they make an easy, everyday gift from the Forest.
Tea Towels
Quality cotton tea towels printed with our heritage and map-inspired designs. A classic gift shop bestseller with excellent margin.
Keyrings
Compact metal keyrings carrying our most iconic artwork. Practical, giftable and ideal near the checkout.
Patches
Embroidered iron-on patches. A growing category with strong appeal for outdoor enthusiasts and younger shoppers.
Playing Cards
Full deck of playing cards with New Forest artwork throughout. A distinctive gift that's unusual enough to stand out on any shelf.
Mugs
Ceramic mugs with full-colour artwork wrap. A reliable gifting staple that sells well year-round across all age groups.
Our Collections
Each collection is a distinct design celebrating a different facet of the New Forest. All designs are available across the full product range.
Core Range
These collections celebrate the New Forest as a whole and are not tied to any specific village or location. We prefer our stockists to take all of these.
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The New Forest Circle
008
View From Forest: Green
009
View From Forest: Purple
010
Block Print Pony
011
Geidre Green Ponies
014
Forest Friends
015
Modern Sunset
016
Old Yet Ever New
Village Collections
Tied to a specific village or area, these collections are not made available to other retailers, giving your shop something genuinely unique to your location. A number of collections go further still, created exclusively for a single stockist.
Don't see your village or area? We are always developing new collections and will create one for your village too.
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Beaulieu 1930s Travel
013
Beaulieu Car Trad Summer
001
Burley 1930s Travel
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Burley Cross Traditional
003
Burley Night Witch
005
Burley Polaroid
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Burley Shappen Stores
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Burley Where Magic Happens
017
Burley Witchy Village
Interested in Stocking Our Products?
Sale or return, strong margins, exclusive collections and full display support. Find out how it works on our wholesale page.