Privacy Policy

Last updated: April 2026

This policy explains what data we collect when you use thenewforest.co, how we use it, and your rights under UK data protection law.

The data controller is The Burley Trading Co Ltd, trading as The New Forest Co, registered in England and Wales (No. 17061537). You can contact us at [email protected].

Contact form

When you submit an enquiry through this site, we collect your name, shop or business name, town or village, email address, and any message you include. This data is transmitted to and stored by Formspree, a third-party form processing service. We use this information solely to respond to your enquiry. We do not add you to any mailing list without your explicit consent.

The lawful basis for processing this data is legitimate interests: you have contacted us with a trade enquiry and we have a legitimate interest in responding to it.

We retain enquiry data for as long as it is relevant to an ongoing or potential business relationship, and no longer than three years from the date of submission.

Analytics

We use PostHog to collect anonymous analytics about how this site is used. This includes pages visited, time on page, device type, and approximate location derived from IP address. We do not use cookies for analytics. Data is processed on PostHog's EU infrastructure and is not used to identify individual visitors.

The lawful basis for this processing is legitimate interests: understanding how our site is used helps us improve it for trade buyers visiting the site.

Cookies

This site does not set analytics or tracking cookies. We use session memory only, which is cleared when you close your browser tab. No data is stored on your device beyond what your browser requires to load the page.

Third-party links

This site links to third-party websites including 2percent.uk and Instagram. We are not responsible for the privacy practices of those sites.

Your rights

Under UK GDPR you have the right to access, correct, or request deletion of any personal data we hold about you. To exercise any of these rights, email us at [email protected]. You also have the right to lodge a complaint with the Information Commissioner's Office at ico.org.uk.

Changes to this policy

We may update this policy from time to time. The date at the top of this page reflects the most recent revision.