Why Stock The New Forest Co?
We work closely with every stockist, creating collections tied to their location and regularly visiting to support their display. We aim to make the relationship as easy and risk-free as possible.
Distinctive Designs
Rooted in the New Forest's landscapes, folklore and heritage, each collection has a clear, recognisable identity that appeals to visitors and locals alike. We want no customer to leave your store without at least one of our designs appealing to them.
No Risk to You
We offer traditional sale or return as standard. There is nothing to pay until stock sells. There is no financial commitment in giving us a try, just some shelf space and a desire to make additional profits.
Exclusively Yours
Village Collections are tied to your location and not supplied to other retailers in the area. Your customers find something genuinely unique to your location — not available in the next village along. We can also create designs exclusively for individual stockists.
Good for the Community
We are founding members of 2percent.uk: every sale from our products puts 2% back into local New Forest community groups. Your customers get a great product and a good story to go with it.
What We Offer
Everything you need to start stocking, with no upfront commitment.
Terms
- Sale or return as standard, no minimum order
- You pay nothing until stock sells
- 30-day payment from invoice of sold stock
- Strong profit margins on all products
- Recommended retail prices provided, though you price as you wish
- Purchase order option available, with 90-day return window on unsold stock
Support
We have a vested interest in helping your products sell.
- Shelf-based postcard display provided free of charge
- Floor-standing poster display provided free of charge
- Barcodes on most items, simple till codes for the rest
- We listen and develop new ranges based on discussion with our stockists
Price Points
Our range covers three natural tiers, making it easy to build a display that has something for every customer.
- Small gifts & impulse buys: stickers, badges, keyrings, postcards, patches. Broadly under £5. Sell quickly near the till.
- Mid-range souvenirs: magnets, coasters, greeting cards, playing cards, wooden postcards. Typically £4–£9. The core of most displays.
- Premium keepsakes: mugs, tote bags, prints and posters. Generally £9–£15. Higher value, lower volume, but strong margin per unit.
All recommended retail prices are provided and designed for tourist retail environments. You are free to price as you wish.
A Typical Starter
When we visit, we bring everything with us: displays loaded with a full range of stock across all collections and product types, selected to suit your store. You do not need to pre-order or specify anything in advance.
By the end of the visit your display is set up, stocked, and ready to trade. All on sale or return, so there is nothing to pay until stock sells.
If you prefer to order by purchase order, we will work with you to identify the right products and quantities for your shop — though we always recommend starting with the full range to see what performs. Purchase orders come with a 90-day return window on unsold stock.
Getting Started
Becoming a stockist is straightforward. Here is what to expect.
We visit New Forest stockists monthly as part of our sale or return service. For retailers elsewhere in the UK, we supply on standard purchase order terms with a 90-day return window on unsold stock.
Get in Touch
Drop us an email. We will have a brief conversation about your shop, what you are looking for, and whether we are a good fit for each other.
We Visit with Samples
We come to you with samples of the range, suggest a starter selection appropriate to your shop, and set up a display. No commitment.
You Are Up and Running
Stock is on display, the display is set up, and from here the ongoing cycle takes over. There is nothing else you need to do.
Traditional Sale or Return
Once you are stocked, this is what happens every month.
We Visit and Count
We come to your store roughly once a month, count what has sold, and check the display is looking its best.
We Top Up Stock
We replenish whatever has sold, refresh the display, and swap out any slower lines for alternatives if needed.
You Pay for What Sold
We invoice only for items sold during that period, on 30-day terms. Unsold stock stays on display or is returned. You never pay for stock that does not sell.
Frequently Asked Questions
Common questions from prospective stockists.
Is This Right for My Shop?
None. There is no minimum order, no paperwork, and nothing to pay until stock sells. We will suggest a starter selection based on your shop and display space, but you are not tied to any quantity and you can step back at any point. Sale or return is our preferred arrangement, but purchase orders are available for retailers who need them, with 30-day payment terms and a 90-day return window.
Yes, and heritage and cultural venues are exactly the kind of stockist we want to work with. We can accommodate invoiced purchase orders rather than sale or return if that suits your procurement process, and can provide product specifications, sustainability documentation, and any other information your buying team needs. Custom and co-branded collections are something we can discuss for the right venue.
Yes. We are always interested in working with community organisations, local charities and not-for-profit venues. We are also signed up to 2percent.uk, which means a percentage of retail sales from our products goes back to local community groups. Get in touch and we will find an arrangement that works for your situation.
We are a small business with a focused range, but we are well set up for larger retail buyers. We can supply on purchase order terms, provide the documentation typically required by central buying teams, and discuss custom ranges. If there is a genuine fit with what we do, we would love to hear from you.
How It Works
30 days from invoice on both sale or return and purchase order arrangements. For purchase orders, unsold stock can be returned within 90 days.
We do not currently have an online trade portal, though this is something we intend to add. Purchase orders are welcome for larger retail buyers and we can accommodate most standard procurement processes. Get in touch to discuss your requirements.
Around 1 linear metre of shelving is enough for postcards, magnets, patches and smaller items. Our floor-standing poster display takes a footprint of approximately 80 x 40cm. You will want a little extra space for keyrings on peg hooks, and of course our tote bags, which tend to sell themselves. It is well worth it. We know that for some of our stockists, our range is among the most profitable square footage in the shop.
Products, Pricing & Collections
Some products are as low as £1 RRP, but our range is generally £3.95-£9.95 with some exceptions either side. Postcards and stickers sit at the lower end; greeting cards, prints and higher-value items at the upper end. We provide recommended retail prices but you are free to price as you see fit.
Yes. Our Village Collections are tied to specific locations and are generally not supplied to retailers outside the village or immediate vicinity. Some collections or individual products are held exclusively for a single named stockist. The exact arrangements depend on location and circumstance, and we will be transparent about what is available for your specific location when you get in touch. If you would like a collection or product designed for you, that is exactly the kind of conversation we would love to have.
Yes. We can create collections featuring your venue's name, imagery, or subjects specific to your attraction. It is something we are very keen to do, particularly with museum shops, historic houses and visitor centres where a bespoke product adds real value. Minimum quantities apply. Get in touch to discuss what is possible.
On our monthly visits we review what is moving and swap out slower lines for alternatives. Under sale or return, unsold stock simply gets returned with no cost to you. We also think slow sales look different in this context: even one sale a month is a sale that probably would not have happened otherwise, and because you are never holding stock at your own risk, a slow line costs you nothing.
Some of our products carry a small 2percent.uk sticker. We are founding members of 2percent.uk, a scheme where members commit 2% of retail sales to local organisations and community groups. If your staff are asked about it, the full explanation is at 2percent.uk. There is nothing for you to do, it is our commitment, not yours.
Brilliant. As founding members we would be delighted to talk to you about it. Please mention your interest when you get in touch and we will point you in the right direction. In the meantime, 2percent.uk has everything you need to know.
Design, Sourcing & Manufacturing
All designs originate in Burley, in the heart of the New Forest. We develop the initial concept, then work closely with a UK-based illustrator to bring it to life. It is a collaborative process with a lot of back and forth until we are completely happy with the result. Only then does a design move forward to production.
We embrace AI as a creative tool and use it heavily in our process: for brainstorming, exploring directions, testing ideas and speeding up early-stage thinking. But we believe human creativity is what gives a design its soul, and every piece we produce is human-led from start to finish. No AI output ever makes it into a final product. Every design you see in our range has been made by a human hand. We think new technology and human craft work best together, and we are happy to be open about how we use both.
Our paper products, including postcards, greeting cards and prints, are printed in the United Kingdom. For other product types we use a mix of UK and overseas manufacturers. Where we source from China, we only work with factories independently audited by recognised schemes such as BCSI or SEDEX. We will always tell you which is which, and specific sourcing information is available on request.
We genuinely prefer UK manufacturers and will always opt for them when the quality and value is there. Our tote bags are a good example: we offer a UK-made version alongside our standard range, at a slightly higher retail price. We are also a little sceptical of blanket "made in UK" claims in the gift industry, and we would rather be honest about our supply chain than charge you more for a label.
CE marking is applied where required by regulation. Our playing cards, for example, carry CE certification. If you need specific sourcing, certification or compliance documentation for any product, just ask.
Not currently. We prefer the personal touch: a pack of samples in the post, or better still, a visit in person. Get in touch and we will take it from there.
三方よし — Sanpo Yoshi
An old Japanese merchant principle: a deal should leave the seller, the buyer, and the wider community all better off. It is the philosophy we try to run on.
A business we can sustain, making products we are proud of, originating here in the New Forest.
Profitable for you with traditional sale or return, no minimum order, and collections exclusive to your village.
Every sale puts money back through 2percent.uk into the communities and landscapes that inspire the work.
Ready to Stock Our Products?
Whether you run a small village gift shop or a larger retail operation, we would love to hear from you. Get in touch and we will take it from there.
Or email us directly: [email protected]
Thank you, we will be in touch shortly.