Why Stock The New Forest Co?

We work closely with every stockist, creating collections tied to their location and regularly visiting to support their display. We aim to make the relationship as easy and risk-free as possible.

Distinctive Designs

Rooted in the New Forest's landscapes, folklore and heritage, each collection has a clear, recognisable identity that appeals to visitors and locals alike. We want no customer to leave your store without at least one of our designs appealing to them.

No Risk to You

We offer traditional sale or return as standard. There is nothing to pay until stock sells. There is no financial commitment in giving us a try, just some shelf space and a desire to make additional profits.

Exclusively Yours

Village Collections are tied to your location and not supplied to other retailers in the area. Your customers find something genuinely unique to your location — not available in the next village along. We can also create designs exclusively for individual stockists.

Good for the Community

We are founding members of 1percent.gives every sale from our products puts 1% back into local New Forest community groups. Your customers get a great product and a good story to go with it.

What We Offer

Everything you need to start stocking, with no upfront commitment.

Terms & Supply

  • Sale or return as standard, no minimum order
  • You pay nothing until stock sells
  • 30-day payment from invoice of sold stock
  • Strong profit margins on all products
  • Recommended retail prices provided, though you price as you wish
  • Purchase order option available, with 90-day return window on unsold stock

Display Support

  • Shelf-based postcard display provided free of charge
  • Floor-standing poster display provided free of charge
  • Barcodes on most items, simple till codes for the rest
  • We listen and develop new ranges based on discussion with our stockists

Getting Started

Becoming a stockist is straightforward. Here is what to expect.

We visit New Forest stockists monthly as part of our sale or return service. For retailers elsewhere in the UK, we supply on standard purchase order terms with a 90-day return window on unsold stock.

1

Get in Touch

Drop us an email. We will have a brief conversation about your shop, what you are looking for, and whether we are a good fit for each other.

2

We Visit with Samples

We come to you with samples of the range, suggest a starter selection appropriate to your shop, and set up a display. No commitment.

3

You Are Up and Running

Stock is on display, the display is set up, and from here the ongoing cycle takes over. There is nothing else you need to do.

Traditional Sale or Return

Once you are stocked, this is what happens every month.

1

We Visit and Count

We come to your store roughly once a month, count what has sold, and check the display is looking its best.

2

We Top Up Stock

We replenish whatever has sold, refresh the display, and swap out any slower lines for alternatives if needed.

3

You Pay for What Sold

We invoice only for items sold during that period, on 30-day terms. Unsold stock stays on display or is returned. You never pay for stock that does not sell.

Our philosophy

三方よし — Sanpo Yoshi

An old Japanese merchant principle: a deal should leave the seller, the buyer, and the wider community all better off. It is the philosophy we try to run on.

Good for us

A business we can sustain, making products we are proud of, originating here in the New Forest.

Good for you

Profitable for you with traditional sale or return, no minimum order, and collections exclusive to your village.

Good for the Forest

Every sale puts money back through 1percent.gives into the communities and landscapes that inspire the work.

Frequently Asked Questions

Is This Right for My Shop?

None. There is no minimum order, no paperwork, and nothing to pay until stock sells. We will suggest a starter selection based on your shop and display space, but you are not tied to any quantity and you can step back at any point. Sale or return is our preferred arrangement, but purchase orders are available for retailers who need them, with 30-day payment terms and a 90-day return window.

Yes, and heritage and cultural venues are exactly the kind of stockist we want to work with. We can accommodate invoiced purchase orders rather than sale or return if that suits your procurement process, and can provide product specifications, sustainability documentation, and any other information your buying team needs. Custom and co-branded collections are something we can discuss for the right venue.

Yes. We are always interested in working with community organisations, local charities and not-for-profit venues. We are also signed up to 1percent.gives, which means a percentage of retail sales from our products goes back to local community groups. Get in touch and we will find an arrangement that works for your situation.

We are a small business with a focused range, but we are well set up for larger retail buyers. We can supply on purchase order terms, provide the documentation typically required by central buying teams, and discuss custom ranges. If there is a genuine fit with what we do, we would love to hear from you.

How It Works

30 days from invoice on both sale or return and purchase order arrangements. For purchase orders, unsold stock can be returned within 90 days.

We do not currently have an online trade portal, though this is something we intend to add. Purchase orders are welcome for larger retail buyers and we can accommodate most standard procurement processes. Get in touch to discuss your requirements.

Around 1 linear metre of shelving is enough for postcards, magnets, patches and smaller items. Our floor-standing poster display takes a footprint of approximately 80 x 40cm. You will want a little extra space for keyrings on peg hooks, and of course our tote bags, which tend to sell themselves.

Products, Pricing & Collections

Some products are as low as £1 RRP, but our range is generally £3.95-£9.95 with some exceptions either side. Postcards and stickers sit at the lower end; greeting cards, prints and higher-value items at the upper end. We provide recommended retail prices but you are free to price as you see fit.

Yes. Our Village Collections are tied to specific locations and are generally not supplied to retailers outside the village or immediate vicinity. Some collections or individual products are held exclusively for a single named stockist. If you would like a collection or product designed for you, that is exactly the kind of conversation we would love to have.

Yes. We can create collections featuring your venue's name, imagery, or subjects specific to your attraction. Minimum quantities apply. Get in touch to discuss what is possible.

On our monthly visits we review what is moving and swap out slower lines for alternatives. Under sale or return, unsold stock simply gets returned with no cost to you.

Some of our products carry a small 1percent.gives sticker. We are founding members of 1percent.gives, a scheme where members commit 1% of retail sales to local organisations and community groups. There is nothing for you to do, it is our commitment, not yours.

Brilliant. As founding members we would be delighted to talk to you about it. Please mention your interest when you get in touch and we will point you in the right direction. In the meantime, 1percent.gives has everything you need to know.

Design, Sourcing & Manufacturing

All designs originate in Burley, in the heart of the New Forest. We develop the initial concept, then work closely with a UK-based illustrator to bring it to life.

We embrace AI as a creative tool and use it heavily in our process: for brainstorming, exploring directions, testing ideas and speeding up early-stage thinking. But we believe human creativity is what gives a design its soul, and every piece we produce is human-led from start to finish. No AI output ever makes it into a final product.

Our paper products, including postcards, greeting cards and prints, are printed in the United Kingdom. For other product types we use a mix of UK and overseas manufacturers. Where we source from China, we only work with factories independently audited by recognised schemes such as BCSI or SEDEX.

CE marking is applied where required by regulation. If you need specific sourcing, certification or compliance documentation for any product, just ask.

Not currently. We prefer the personal touch: a pack of samples in the post, or better still, a visit in person. Get in touch and we will take it from there.

Ready to Stock Us?

Fill in the form and we will get back to you within a couple of days. Or email us directly.

Or email us directly: [email protected]